Veteran sales exec Ken Lawson will succeed Paul Franklin in overseeing all of Twentieth Television’s broadcast syndication sales as senior vice president and general sales manager.
The former showrunner of The Insider takes over the reins of the Twentieth Television court strip.
The long-running syndicated courtroom series has gotten the green light through 2019.
Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they’ve turned to a surprising place: syndicated television. TV syndication studio Twentieth Television, which is home to eight of the top 10 syndicated shows among adults ages 18-34, has spent the last two years meeting with clients to emphasize syndication’s overlooked success in reaching those oh-so-prized millennial viewers.
TV syndication company Twentieth Television is offering a new guarantee rating spin for advertisers this coming upfront period, heading in the opposite direction of major TV networks: a C1 rating guarantee.
The syndicated entertainment news program is extended for two years through 2016-2017 season. Its total viewers grow 10% over a year ago.
Debbie Reichig, the former chief revenue officer of PrecisionDemand will oversee the media sales research department and assist in sales strategy and positioning for Twentieth Television and Debmar-Mercury.
She will oversee day-to-day operations of the sales team for Twentieth Television’s slate of first-run and off-network programming from 20th Century Fox Television and Debmar-Mercury. Her promotion coincides with opening of a West Coast media sales office to be headed by Mary Strabel.
AMC’s The Walking Dead will be part of the MyNetworkTV programming slate starting this fall. MNT plans to air two episodes from past seasons of the popular show one night per week.
Twentieth Television’s new chief ad salesman is off and running, making sure that his clients — Twentieth and Debmar-Mercury — are in position to grab their fair share of the upfront ad dollars this year. “We’re working with clients to create their own targeted network with scale. We’re talking about reaching their target community, break through the clutter, manage costs and help viewers see their ads live.”