Nielsen To Expand Its Social Media Coverage

When Nielsen launched its Twitter TV Ratings in the fall of 2013, it hoped to measure a great deal of the conversation about TV shows taking place in the social-media sphere. Now the company will have to contend with a lot more chatter. The company will expand its work to Facebook, and, at a later date, Instagram, and will measure aggregate-level conversation related to TV shows taking place in posts shared with friends and family, with followers and with the public at large.

Nielsen’s Weekly Twitter TV Ratings

‘Sharknado 2’ Tops Weekly Twitter TV Ratings


NFL Draft Scores Big In Twitter TV Ratings

Two days of the NFL Draft, fueled by lingering suspense over who would draft a controversial former Heisman Trophy winner and the league’s first openly gay recruit, proved more than enough to dominate the week’s Twitter TV audiences.