How X Is Trying To Win Over Influencers

Linda Yaccarino, the chief executive of the platform formerly known as Twitter, is relying on her TV industry ties to recruit established stars to the site.

Popular YouTube Influencer Uploads First Video To X, Testing Musk Ad-Revenue Plan

The Year Of Social Media Soul-Searching: Twitter Dies, X And Threads Are Born, AI Gets Personal

Here’s a look back at some of the biggest stories in social media in 2023 — and what to watch for next year. Pictured: Characters removed from a sign on the Twitter headquarters building are piled on a street in San Francisco on July 24, 2023. (Godofredo A. Vásque/AP)

Suit Against Twitter Over Unpaid Bonuses Can Proceed, Judge Rules

A federal judge on Friday gave the go-ahead to a lawsuit against the social media company X, formerly known as Twitter, in which workers claim that the company promised but never paid millions of dollars in bonuses. (Noah Berger/AP)

Netflix Resumes Advertising On X After Elon Musk Controversy

The streamer had joined a group of big brands to suspend ads on the platform after the billionaire agreed with an antisemitic post.

Report: Disney, Comcast Increase Ad Spend On Instagram After Dropping X

Big U.S. companies including Walt Disney and Comcast increased advertising spending on Instagram after pausing commercials on X last month, according to Sensor Tower, as marketers flee the Elon Musk-owned social media platform over antisemitic content. Disney (DIS.N) and Comcast (CMCSA.O) lifted their U.S. spending on the app owned by Meta (META.O) by 40% and about 6% respectively in the two weeks from Nov. 20, Sensor Tower data showed. Paramount (PARA.O), meanwhile, tripled its spending on Snapchat.

Bigots Use AI To Make Nazi Memes On 4chan. Verified Users Post Them On X.

Social Platforms Want Appeals Court To Intervene In Battle Over Teen Addiction

The Consequences Of Elon Musk’s Ownership Of X

Now rebranded as X, the site has experienced a surge in racist, antisemitic and other hateful speech. Under Musk’s watch, millions of people have been exposed to misinformation about climate change. Foreign governments and operatives — from Russia to China to Hamas — have spread divisive propaganda with little or no interference.

Twitter/X Testing Paid Membership Tiers To Compensate For Poor Ad Revenue

S.E.C. Sues Elon Musk To Compel Him To Testify On Twitter Purchase

The agency said Musk was subpoenaed to testify last month about his purchases of Twitter’s stock last year, but he failed to appear.

Twitter/X Launches Community Notes For Videos

The social network has introduced Community Notes, an existing program for crowdsourced moderation, for videos. The Elon Musk-owned platform announced that notes by contributors attached to a video will show up in all posts with that video. “Notes written on videos will automatically show on other posts containing matching videos. A highly-scalable way of adding context to edited clips, AI-generated videos, and more,” the company said in a post.

Musk Says He Will Sue Anti-Defamation League For Defamation Over Antisemitism Accusation

Twitter/X Will Use Public Data To Train AI Models

Twitter/X May Collect Users’ Biometric Data, Education And Job history

Following Elon Musk’s Lead, Big Tech Is Surrendering To Disinformation

Facebook and YouTube are receding from their role as watchdogs against conspiracy theories ahead of the 2024 presidential election.

Musk’s New Twitter Policies Helped Spread Russian Propaganda, E.U. Says

X’s failure to slow the spread of disinformation on the internet would have violated E.U. social media law, had it been in effect.

New Book Tells ‘The Real Story’ Of Musk’s Twitter Takeover

NEWS ANALYSIS

As Fires And Floods Rage, Facebook And Twitter Are Missing In Action

Elon Musk and Mark Zuckerberg have decided they don’t need the news industry. That’s causing problems when natural disasters strike.

Musk Requiring X Users To Pay For TweetDeck Access

The Twitter add-on, popular among journalists, is now available only to users who have subscribed to X Premium.

Elon Musk’s X Is Throttling Traffic To News And Websites He Dislikes

The site formerly known as Twitter has added a five-second delay when a user clicks on a shortened link to the New York Times, Facebook and other sites Musk commonly attacks, a Washington Post analysis found.

Twitter/X Shuts Down $100M Promoted Accounts Ad Business

X, the company formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform’s timeline to attract new followers, according to an email to advertising clients.

How Two Pop Culture Twitter Accounts Turned Into The Internet’s Wire Service

X/Twitter Lowers Ad Revenue Sharing Program Requirements

Elon Musk–owned social network X, formerly Twitter, said late Thursday that it is lowering requirements for its creator payout program. The company said that the creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing — a third of the previous 15 million impression requirement. Creators will be able to withdraw as low as $10 instead of $50, the company said. Users still need to be verified and must have at least 500 followers to qualify for payouts.

So What Do We Call Twitter Now Anyway?

With Elon Musk’s rebranding of the app, is Twitter’s name really retired? What about tweets? We unravel the terminology puzzle.

Twitter Sues Nonprofit That Tracks Hate Speech

The Center for Countering Digital Hate said it had received a letter from X, Twitter’s parent company, accusing it of trying to hurt the social platform with its research.

Elon Musk Reveals New ‘X’ Logo To Replace Twitter’s Blue Bird

The X started appearing at the top of the desktop version of Twitter on Monday, but the bird was still dominant across the smartphone app. In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.

NEWS ANALYSIS

X? How Should News Outlets Handle The Abrupt Rebranding Of Twitter?

Twitter rebranding as “X” spells chaos for news organizations that have spent over a decade cultivating their brands on the platform. In a sequence of cryptic latenight tweets, Twitter owner Elon Musk announced that the company would be rebranded as “X” and adopt a new logo to replace its iconic bird icon. Musk even suggested blowtorching the Twitter logo off company buildings.

Musk Says Twitter To Change Logo To “X” From The Bird. Changes Could Come As Early As Monday

Elon Musk said Sunday that he plans to change the logo of Twitter to an “X” from the famous blue bird, marking what would be the latest big change since he bought the social media platform for $44 billion last year. In a series of posts on his Twitter account starting just after 12 a.m. ET, Twitter’s owner said that he’s looking to make the change worldwide as soon as Monday.

Elon Musk Says Twitter Is Working On A Feature That Will Let You Publish Articles

Twitter is developing a feature that will let you publish articles on the platform, according to owner Elon Musk. The feature will “allow users to post very long, complex articles with mixed media,” Musk said in a reply to a user tweeting about the in-development tool, which is apparently now called “Articles” instead of “Notes.” “You could publish a book if you want.”
The feature will further expand the ways you can write on the platform, which, under Musk’s ownership, is starting to move beyond its microblogging roots.

Twitter’s Biggest Advertisers Cut Spending An Average Of 71%

If Twitter’s ad revenue is off an average of 50%, as Elon Musk disclosed earlier this week, then it’s coming mainly from the platforms biggest advertisers. Ad spending across Twitter’s top 10 ad categories are down an average 71% through the first six months of 2023 compared to the same period a year ago, according to estimates released today by ad tracking service MediaRadar.

Twitter Owes Ex-Employees $500 Million In Severance, Lawsuit Claims

Twitter on Wednesday was hit with a lawsuit accusing it of refusing to pay at least $500 million in promised severance to thousands of employees who were laid off after Elon Musk acquired the company. Courtney McMillian, who oversaw Twitter’s employee benefits programs as its “head of total rewards” before she was laid off in January, filed the proposed class action in San Francisco federal court.

The Twitter Watch Party Is Over

Ten years after Syfy’s Sharknado spun Twitter and TV together, the online water cooler is running dry.

NEWS ANALYSIS

How Twitter Lost Its Place As The Global Town Square

A series of disastrous missteps over the past year has robbed Twitter of its relevance.

Megaphone TV Platform Expands, Introduces Sponsor-Friendly Twitter & UGC Features

Megaphone TV, an interactive-sponsorship platform for TV stations, has launched sponsor-friendly Twitter and user-generated content (UGC) features. These additions let stations “supercharge their broadcast advertising revenue while delivering highly engaging branded segments.” With the […]

Threads, Instagram’s ‘Twitter Killer,’ Has Arrived

Here’s what to know about Instagram’s new app for public conversations and how it differs from Twitter.

Twitter Places New Version Of TweetDeck Behind Paywall

Following reports of widespread technical issues, Twitter has launched a “new, improved version of TweetDeck” — the social media platform’s tweet management and scheduling interface — that will become accessible only to verified Twitter Blue users by the end of the month.

Twitter Has Started Blocking Unregistered Users

If you currently try to access Twitter without logging in to your user account, you may find you’re unable to see any of the content that was previously available to the wider public. Instead, you’ll likely be met with the Twitter window that asks you to either sign in to the platform or create a new account, effectively blocking you from viewing tweets and user profiles or browsing through threads unless you’re a registered Twitter user.

Twitter’s New Chief Eases Into The Hot Seat

Linda Yaccarino, who initially could not take ad sales meetings because of a noncompete clause, is adjusting to her new role reporting to Elon Musk.

Elon Musk Says Twitter Video App For Smart TVs Is ‘Coming’

 A Twitter video app for smart TVs is in the social media company’s plans, owner Elon Musk said in a tweet on Saturday, a move that would be in line with the company’s new plans to focus on growing video content on the platform. In response to a tweet suggesting that a Twitter video app is needed, Musk replied “It’s coming”.