With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.
Broadcast TV saw ad spending drop 5.2% partly because of declining primetime ratings, according to Kantar Media.
Wasn’t one supposed to kill the other? Annual TV ad spending is closing in on the $80 million mark, while DVRs could soon be in 50% of U.S. homes by the start of the new TV season. Nielsen estimates 46% of homes have a DVR, marking a 9% increase over the prior TV season. Meanwhile, the research firm says the U.S. TV market generated $76.5 million in spending in 2012, a 6.5% increase.