Holiday Spending Forecast Prompts Ad Push

With consumers expected to spend more cautiously this holiday season, retailers are increasing advertising, discounts and other efforts to attract them.

KANTAR MEDIA RESEARCH

First-Quarter Ad Spending Comes In Flat

Broadcast TV saw ad spending drop 5.2% partly because of declining primetime ratings, according to Kantar Media.

NIELSEN RESEARCH

TV Spend Nears $80B, DVR Homes Near 50%

Wasn’t one supposed to kill the other? Annual TV ad spending is closing in on the $80 million mark, while DVRs could soon be in 50% of U.S. homes by the start of the new TV season. Nielsen estimates 46% of homes have a DVR, marking a 9% increase over the prior TV season. Meanwhile, the research firm says the U.S. TV market generated $76.5 million in spending in 2012, a 6.5% increase.