ZENITH OPTIMEDIA FORECAST

Ad Spend To Increase, Except At TV Nets

There’s encouraging news for just about everyone except the broadcast networks — and the usual suspects among fading traditional media — in the latest ad forecast out this morning from Zenith Optimedia. Overall U.S. ad spending growth will accelerate from 3.6% this year to 3.8% in 2013 and then to 4.7% in 2014. But the broadcast networks are headed in the other direction with sales going from -1% in 2012 to -2.5% in 2013 and -3.0% in 2014.