The current TV season represents “a tipping point” for broadcasters with “no grand slam home runs out of the box” — but little to worry about — CBS chief Les Moonves said Monday. The bottom line, he said, is that “network television is still strong and still creates quality content.”
Chiming in with what other senior TV executives have said recently, David Zaslav, president-CEO of Discovery Communications, says advertising sales are slowing. But overall, things are not trending down. Speaking at the UBS Media and Communications Conference, Zaslav says “there is a little bit of slowing in volume.”
Chase Carey, deputy chairman, president and COO of News Corp., echoed much of what other senior TV executives said about the TV advertising market recently: It’s soft, but overall not alarmingly so.
You wouldn’t know that the Hulu auction was a failure based on the way News Corp COO Chase Carey describes the owners’ plans. They decided to hang on to the digital video service because its value to them “dwarfed some of the values that were being put on it” by bidders including Dish Network and Google.
Time Warner’s perspective has been that the current fourth quarter hit a few potholes when it came to TV advertising for its networks. But the first quarter looks to be a smoother road.