Ultimate Fighting Championship seemed for years to be a curio, a niche sport for those interested in seeing combatants pummel one another in an octagonal cage. The league, which promotes mixed martial arts, is expected to announce as soon as Monday that it has sold itself to a group led by the talent giant WME-IMG for about $4 billion, according to people with direct knowledge of the matter.
Ratings for the brutal mixed martial arts league have steadily risen and so has its appeal to sponsors. It still attracts only certain advertisers, however, who are after men 18-34.
MelroseMAC, a technology reseller and systems integration company, recently completed work for PositiveImage Video (PIV), which produces Ultimate Fighting Championship’s UFC Ultimate Insider and UFC Road to the Octagon. Through its professional services division, MelroseTEC, the company redesigned the post workflow from input to archival, utilizing both existing and new technology to provide an end-to-end […]
Levels Beyond, a provider of video library management and workflow software, has announced that Ultimate Fighting Championship, a mixed martial arts (MMA) organization, will manage its entire worldwide video production workflow using Levels Beyond’s Reach Engine software platform. A key element of this transition will be the digital migration of UFC’s entire 19-year content library, consisting […]
In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the network air as many as four MMA events per year, according to several sources. As part of the deal, most of the weekly programming that UFC has on Versus and Spike TV will move to FX starting in January.
Comcast is in talks to sell a controlling interest in the G4 cable channel to the Ultimate Fighting Championship. Ultimate Fighting Championship, which produces popular but sometimes controversial mixed martial arts matches, is known to be seeking an expansion of its television footprint.