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Studios, Tech Firms Ally To Set 4K Standards

Variety | by TVNewsCheck

A group of companies from across the television industry have banded together to form the Ultra-HD Alliance, a coalition aiming to establish open standards for 4K and higher resolutions, high dynamic range, wider color gamut and immersive audio. Samsung is leading the alliance, with fellow TV manufacturers LG, Panasonic, Sharp and Sony on board. Among the Hollywood major studios, Disney, Fox and Warner Bros. have signed on, as have Netflix, DirecTV and  tech providers, Technicolor and Dolby.