Randy Shiozaki of TVplus: “There’s a lot of noise in the social TV space, a lot. Many of these companies will disappear over the next year as leaders emerge in the space and capital dries up for these guys. The innovative ones will get acquired…. This is a defining year for social TV.”
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows Entertainment Tonight and The Insider that will mark the start of a push into online video as well for the social TV service.
Social TV startup Umami raised $1.66 million in August to launch a TV app for linear programming that would be cheaper than a network creating their own app, leveraging a “publishing platform.” The app will be available for iPad today and is launching with a network partner, the National Geographic Channel for the channel’s “Expedition Week” and Knights of Mayhem show this week.