The cancellations of Eva Longoria’s Telenovela, Undateable, Crowded, Game of Silence and Heartbeat preceed the network’s new schedule to be announced Sunday.
NBC is changing the game plan for returning comedy series Undateable. After going live on both coasts in the third season premiere, the multi-camera comedy was slated to switch to the Saturday Night Live model for the rest of the season — doing a live show in the East, which gets tape-delayed for the rest of the country. That was done once last Friday but starting with Episode 3 tonight, Undateable will go back to mounting two live telecasts a night for the rest of its 13-episode order.
The business model at NBC still works best when people watch shows when they’re on. As Undateable returns for a third season tomorrow with a one-hour premiere, it’s expanding last season’s live-episode experiment to the whole season.
The buddy comedy Undateable will air a live hour-long episode on May 5. The multicamera bromance sitcom from Bill Lawrence and Adam Sztykiel returns for its second season on March 17.
The Bill Lawrence comedy was a rare standout this summer, averaging 2.8 million viewers on Thursdays.
NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — Rosemary’s Baby, The Night Shift and Undateable — becoming the first television network to use the social media company’s autoplay video ads.
NBC added another comedy and drama to its new series roster for the 2013-14 season, picking up comendy Undateable and a remake of the 1970s series Ironside, this time with Blair Underwood as the whealchair-bound detective originally played by Raymond Burr.