Escalating a battle between Madison Avenue and the social media industry, Unilever is suspending all U.S. advertising on Twitter, as well as Facebook Inc.’s Facebook and Instagram, for the rest of the year. “Given our responsibility framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social-media newsfeed platforms Facebook, Instagram and Twitter in the U.S.,” the consumer goods giant stated.
Unilever continues to work with IBM to develop a blockchain to address transparency and trust issues among its advertising partners. Keith Weed, chief marketing and communications officer at Unilever, sent a forceful warning to Google, Facebook and other digital platforms to clean up their act, or the company will pull its advertising.
