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Study: Unexpected Results Of News Sharing

MediaPost | by TVNewsCheck

Local TV news advertisers may not be getting all they bargained for when it comes to buying different TV stations’ news programs. A new report from University of Delaware’s Center for Community Research and Service says TV news programs operating through local marketing agreements or joint operating agreements — where one entity owns or operates two or more stations in a market — do not deliver unique news content to its local TV viewers most of the time.