Univision’s Second Language: Market Share
Univision Television Group President Kevin Cuddihy says his stations are out to take business away from English-language stations, while warding off incursions on their own turf by the likes of NBCUniversal’s tenacious Telemundo and the soon-to-launch MundoFox. Key to that strategy is heavy investments in local news and close collaboration with other facets of Univision — network, radio and digital.
After almost a year heading the Spanish-language network’s O&Os, Peter Walker is leaving “to pursue opportunities in Chicago.”
Kevin Cuddihy has been named president of Univision Television Group. Cuddihy had previously served as executive vice president of television sales for the company. In his expanded role, Cuddihy will oversee advertising sales, and will also guide the Spanish language network’s local programming, as well as encouraging collaboration between Univision Television Group and the Univision’s other properties.
