Univision’s Second Language: Market Share
Univision Television Group President Kevin Cuddihy says his stations are out to take business away from English-language stations, while warding off incursions on their own turf by the likes of NBCUniversal’s tenacious Telemundo and the soon-to-launch MundoFox. Key to that strategy is heavy investments in local news and close collaboration with other facets of Univision — network, radio and digital.
Michael Rodriguez brings nearly two decades of broadcast experience to the company’s WLTV (Univision) and WAMI (TeleFutura).
A month after Univision landed its first distribution deal for its three coming cable networks, the company said it is in discussions with other potential operators and expects to conclude arrangements.
Sources say the two are planning an English-language, 24-hour cable news channel aimed at Latinos that would launch before the November presidential election.
Entravision, the owner of a slew of Spanish-language TV stations, has altered an agreement where Univision serves as its rep firm. Entravision will now pay Univision a percentage of all local and national sales generated at a particular station, rather than just a commission on national business.
When it comes to shows in which TV viewers hang around the longest for the duration of a particular episode, Univision and CBS earn top scores. Rentrak’s “Stickiness” Index has Univsion shows La fuerza del destino and Una familia con suerte grabbing the top two positions, scoring a 181 and 136 index, respectively. CBS, however, has 13 of the top 20, led by NCIS (133).
Univision has appointed Lourdes Ramos and Felix De Bedout anchors of its weekend newscast, Noticiero Univision Fin de Semana. A veteran journalist, Ramos joins Univision to co-anchor the newscast on […]
Univision has made its first distribution deal for its three national cable networks, set to launch by April 1. Satellite operator Dish will offer the sports, novela and news channels to a subset of its subscribers.
What happens when the broadcast networks decide to scale down their programming for a week because of the holidays? They lose viewers to Univision.
Los Angeles’ KMEX and Miami’s WLTV will be among the broadcasters deploying Dyle, the consumer-facing brand presenting live mobile TV.
Hulu entered into a multi-year content agreement with Univison today that gives Hulu a way to sell advertising to a growing Hispanic population and entice them to pay for subscriptions that unlock more content. Univision gets a chance to make the kind of money from reruns that English-language programs have long enjoyed. Hulu subscribers will get the majority of Univision’s primetime offerings the day after airing on regular TV.
The Univision television network denied allegations yesterday that it told Republican Sen. Marco Rubio it might not broadcast a story about a relative’s decades-old drug conviction if he appeared on its news programs.
Univision Communications Inc. has created a Distribution Partnership Marketing Group (DPMG) to help distributors leverage the growing Hispanic consumer base to generate subscriber growth. Univision’s DPMG team helps distributors integrate […]
The senator’s staff and Univision insiders say the network tried to pressure him into appearing on a show by offering to soften a story about his brother-in-law.
Univision and Telemundo outlets are the recipients of Chrysler’s just announced campaign for the Ram truck brand — its largest commitment to Hispanic media. The campaing will include TV, radio, print (including newspapers) and digital media and will take hold in 15 markets with large Hispanic populations, with versions in both English and Spanish.
Univision Interactive Media, the digital division of the leading media company Univision Communications, announced that its new Univision Cocina App foriPhone and iPod touch is now available on the App […]
Univision announced three promotions on Thursday. Kevin Conroy has been promoted to the newly created position of president, Univision Interactive Media (UIM) and Enterprise Development. In this position, he will […]
Univision will soon be joining the ranks of programmers like Turner Broadcasting offering a “TV Everywhere” service. Next year the Spanish-language TV network group intends to start a TV Everywhere service featuring content from its three Hispanic cable networks’ telenovelas, sports and news.
The television network watched most by Spanish-speaking Americans is seeking to make every one of its days with advertisers, not just Saturday, “gigante.” Univision is introducing this week what executives are calling their most ambitious effort to woo marketers and agencies that remain reluctant to run commercials in a language other than English.
Coming off a strong upfront season — when advertisers buy commercial time before the season — the two major Spanish language television networks, Telemundo and Univision, are lining up more opportunities for advertisers wanting to incorporate their products into their telenovelas.
Univision Boss Wants Affils Along For Ride
The newly-minted president-CEO of the Spanish-language broadcaster says his goal is fostering the most engaged audience of all the media outlets, building on the fact that on most nights Univision beats at least one, if not more, of the English-language networks among viewers 18-49. Part of the strategy involves building strong relationships with affiliates and aiding them in offering local news.
The Hispanic network promotes the former AOL and NBC executive from EVP and COO to president-CEO, effective immediately.
Carlos San Jose will manage WGBO (Univision) and WXFT (TeleFutura), reporting to Ramon Pineda, SVP and regional director of Univision Television Group.
The Spanish-language network’s coverage of the 2011 CONCACAF Gold Cup Final on Saturday delivered 7.98 million total viewers, marking a 48% improvement from the 5.38 million viewers who tuned in for the most recent final, in 2009. Saturday’s match now ranks as the third-most watched sporting event in Univision history.
Sandra Thomas becomes the Hispanic network’s senior director of local and affiliate news while Marco Flores is tapped to be news director of KMEX Los Angeles.
Univision will finish the 2010-11 TV season as the fastest-growing broadcast network among persons 18 to 49. The Spanish-language media leader, lifted by novelas, reality series and awards shws, has averaged 1.9 million persons 18 to 49 in primetime this season, which ends officially on May 26, according to Nielsen data. That was up 8% from the 2009-10 season.
The fifth season finale of Univision’s Nuestra Belleza Latina reality series, which crowned Miami’s Nastassja Bolivar as Neustra Belleza Latina 2011, drew 4.9 million total viewers, up 23% from last season’s finale. It topped CBS and NBC in the adults 18-34 demo on Sunday for third place and Univision ranked fourth, over CBS, in the adults 18-49 demo.
Univision Launching 3 Networks Next Season
The Spanish-language giant will offer novelas, sports and news their own home. A closer partnership with Televisa means nearly 500 hours of new originals in 2011-12.
Univision programming is being restored to 7,000 households around Rhode Island’s East Bay. Full Channel TV said that it cut a deal with the Spanish-language network after a three-month stand-off between it and Entravision’s WUNI Boston.
Spanish-Language Nets Poised For Ad Fiesta
As Telemundo and Univision prepare to give their upfront presentations to advertisers, they expect to rake in about 20% more ad dollars than they did in 2010.
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