As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer’s heated market as the current scatter market has been less than searing.
According to the business ad trade group Syndication Network Television Association, national syndication TV shows have 30% shorter commercial pods than either network TV or cable TV shows. Syndication commercial pods average 2 minutes and 24 seconds, versus broadcast networks’ average of 3 minutes and 22 seconds (3:22) and cable TV networks’ 3 minute and 3 second average (3:03).
The No. 1 cable network will join its broadcast rivals with a Mid-May presentation at Lincoln Center.