Ad Buyers Predict Small Upfront Increases

As buyers and sellers engaged in some early upfront posturing Tuesday, a pair of top agency executives suggested they overpaid in last summer’s heated market as the current scatter market has been less than searing.

SNTA: Syndie’s The Place For Clutter Relief

According to the business ad trade group Syndication Network Television Association, national syndication TV shows have 30% shorter commercial pods than either network TV or cable TV shows. Syndication commercial pods average 2 minutes and 24 seconds, versus broadcast networks’ average of 3 minutes and 22 seconds (3:22) and cable TV networks’ 3 minute and 3 second average (3:03).

USA Moving Upfront To Broadcast Week

The No. 1 cable network will join its broadcast rivals with a Mid-May presentation at Lincoln Center.