TVNEWSCHECK FOCUS ON SALES
Slow, Low Single-Digit Start To Syndie Upfront
What’s to blame for the soft syndication upfront just underway? One answer is the same one that contributed to the sluggish scatter marketplace of the last two quarters: a lack of hot shows, according to media buyers. The major syndicators echo some of what the buyers are saying, but they also are upbeat that ad demand will be strong for hit shows. And if the syndi upfront remains sluggish, syndicators say they’ll hold back some inventory, betting that the scatter market will be stronger.
UPFRONTS 2014
