TV advertisers are poised to make massive third-quarter option cuts to their network TV commitments of around 25% due to COVID-19 issues — estimated to be in the range of $2.5 billion to $2.7 billion — according to media-buying executives. This would be much higher than the 3% to 4% average pullback that typically occurs in a specific quarter where cancellations are permitted.
upfront cancellation options
April 24, 2024
Editor on Duty: Mark K. Miller
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
Collaboration and News Production in 2024
23 May 2024
- View more events