TV advertisers are poised to make massive third-quarter option cuts to their network TV commitments of around 25% due to COVID-19 issues — estimated to be in the range of $2.5 billion to $2.7 billion — according to media-buying executives. This would be much higher than the 3% to 4% average pullback that typically occurs in a specific quarter where cancellations are permitted.
upfront cancellation options
Senior Vice President-Sponsorship Development and Group Sales
- New York City, NY
- Full Time
Marketing Director, Marketing Producer, & Digital Content Producer
- Dothan, Alabama
- Gray Television
- Full Time
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