How will it fix its midseason? Will Go On and The New Normal be renewed? How many seasons with The Voice run? Is Law & Order: SVU done?
During the TV upfronts, there’s one thing buyers have come to expect as much as star sightings, free-flowing booze and Fox-party shrimp: Chest-thumping over price increases by CBS’s Les Moonves. But this year, there’s been nothing but silence from the Eye Network head honcho.
Ratings shortalls and new technology make this year’s haggle a tougher one for TV ad sales.
NBCU’s Linda Yaccarino has her work cut out for her, stitching together broadcast, cable and digital while the flagship falters.
Agency execs expect the digital upfront to cross $1 billion this year, partly as a hedge against shrinking ratings and higher prices in the TV market.
Contrary to popular perception, it won’t produce any big surprises. CPM gains tend to be the same each year. Another myth: The myth of clout.
There’s something to be said for DirecTV’s confidence in wading into the clutter. Over the next month-and-a-half, there are so many upfront and NewFront events, a perfect attendance record would probably mean major job failure. Now no one wants to be on the sidelines, from AMC to Zynga. Now count DirecTV in, as its first-ever event is scheduled for May 7.
Don’t be fooled by the shrimp cocktail. The real upfront isn’t taking place on the stages of the many glitzy presentations stuffing the calendar between now and late May.
Oxygen kicks things off Tuesday, followed by Nick and Disney, with the broadcasters staking out May slots. Digital upfront slated to start April 29.
At the HRTS newsmaker luncheon, Kevin Reilly says network executives have not fully realized the impact of the DVR and that he is considering a year-round development process. Fox “will do other things when we get to the upfront this year,” he said.