JESSELL AT LARGE

Jessell | Broadcast Nets Still Power Ad Marketplace

As cable and streaming options continue to win a greater share of advertiser budgets, the broadcast networks are far from done. They showed last week that they are still major players, still the favorite of the big mass advertisers, the people who throw around billions. It won’t always be that way.

UPFRONTS

The CW Debuts A Revamped Fall Schedule

The CW is making a lot of changes for next season, with only four of the 12 time slots on the fall schedule featuring the same occupants they did last fall. The fall 2019 lineup includes two intriguing DC superhero team-ups: a suoerheroine Sunday with Supergirl and Batwoman and The Flash and Arrow together for the first time on Tuesday.

Fox Unveils Its Fall Schedule

Upfronts Week 2019 is underway, and Fox is the second broadcast-TV network (following NBC) to announce its schedule for the fall TV season.

NewFronts Or TV Upfronts? Lines Blur

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad products to advertisers and media buyers

TV Still Dominates Upfront Dollars

Growing digital video media apps/platforms will try to make an impact in the traditional TV upfront buying market this year. But don’t expect much, if any dramatic shifts in dollars.