Innovid Partners With Upwave To Optimize CTV Advertising

Innovid Corp., an independent advertising platform for delivery, personalization and measurement of converged TV across linear, connected TV (CTV) and digital, today announced a first-to-market partnership with Upwave, an analytics platform […]

Turner Eyes Fat Market For Upwave Brand

Turner Broadcasting System is launching its first lifestyle brand — Upwave — initially online before bringing it to TV, aimed at entertaining and informing health-conscious Americans on nutrition and fitness topics.