COVID-19 Brings Younger Demos Back To TV

Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and 46% for teens 12-17, the VAB said in its TV in the Time of COVID-19 report.

Nets Can’t Reach Consensus On Nielsen

As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of its biggest customers — broadcast and cable networks — held a vote to determine whether they should put pressure on Nielsen to delay the move past this fall when it is scheduled to start. The vote failed to reach a consensus so they will continue monitoring the situation as the new ratings begin to impact the marketplace.

Vt. Broadcasters To Honor Sands, Cheek, James

The Vermont Association of Broadcasters will induct three persons into the VAB Hall of Fame this year, including Paul Sands, WPTZ Burlington, Vt.- Plattsburgh, N.Y., general manager. longtime Toronto Blue Jays announcer Tom Cheek, Northeast Kingdom radio station owner Bruce James. The VAB Awards Banquet will be held Saturday, Dec. 1, at the Hilton Burlington. […]