For Broadcast, 2024 Will Be The Year Of Multiple Currencies

True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.

Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading And Inaccurate’

Nielsen on Wednesday dismissed the Video Advertising Bureau’s earlier complaints about plans to use first-party data from Amazon to measure viewing of Thursday Night Football on Prime Video.

“We recognize this is a period of exceptional change in which all parties are at different stages of their own evolution,” Nielsen CEO of audience measurement business Karthik Rao said in a letter to VAB president and CEO Sean Cunningham. “However, the search for perfection risks further delaying the measurement innovations that will ultimately help drive the industry into the future. We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world.”

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

The Video Advertising Bureau (VAB), representing television networks, asked Nielsen not to go forward with its plan to incorporate viewing data from Amazon when coming up with the audience estimates advertisers will use to determine how much they pay for commercials on Thursday Night Football on Amazon’s Prime Video.

VAB Takes On YouTube In Battle Over Whether Video Quality Matters In Measurement

As the TV industry tries to set new standards for cross-platform measurement, YouTube, the streaming leader, wants in and the VAB, representing programmers, is pushing back.

MRC: VAB Incorrectly Represents Nielsen Undercounting

The characterization of the Media Rating Council’s analysis of Nielsen’s pandemic-affected undercounting of linear TV viewers by the VAB, the national TV ad trade group, isn’t a correct “representation,” according to the MRC.

Nielsen Out-of-Home Error Was A Big Deal: VAB

The VAB today (Jan. 26) issued a report saying that Nielsen’s error in not counting some out-of-home viewing was a much bigger deal than the ratings firm let on and resulted in billions of impressions not being registered and hundreds of millions of dollars worth of TV ads unsold.

VAB Unveils Measurement Innovation Task Force, NBCU On Board

The new initiative is designed to “formally mobilize a highly effective group of the top strategic minds in research, analytics and insights from TV publisher companies to accelerate the pace of overdue innovation in media measurement and currency.”

COVID-19 Brings Younger Demos Back To TV

Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and 46% for teens 12-17, the VAB said in its TV in the Time of COVID-19 report.

Nets Can’t Reach Consensus On Nielsen

As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of its biggest customers — broadcast and cable networks — held a vote to determine whether they should put pressure on Nielsen to delay the move past this fall when it is scheduled to start. The vote failed to reach a consensus so they will continue monitoring the situation as the new ratings begin to impact the marketplace.

Vt. Broadcasters To Honor Sands, Cheek, James

The Vermont Association of Broadcasters will induct three persons into the VAB Hall of Fame this year, including Paul Sands, WPTZ Burlington, Vt.- Plattsburgh, N.Y., general manager. longtime Toronto Blue […]