NEWSTECHFORUM

NBC Stations’ Staab Underscores Localism, Tech

Valari Staab is leading her NBC and Telemundo stations into the future with heavy emphasis on finding the best in new technology and synergies that allow her local journalists to develop more locally produced, original content for the stations on a multitude of platforms. (Photo: Wendy Moger-Bross)

TV2020 | UPDATED WEDNESDAY, 6:15 P.M. ET

CEOs Talk Ratings, Automated Ad Biz, NFL

The top executives of four TV station groups assessed the state of the TV broadcasting business (l-r: Hearst’s Jordan Wertlieb, NBC’s Valari Staab, Tegna’s Dave Lougee and Sinclair’s Chris Ripley). Among their topics were the future of audience measurement including specific-device measurement built into the ATSC 3.0 standard; why automated buying and selling of TV ads has been so slow to be adopted; and the changing value of sports programming, especially NFL games. (Photo: Wendy Moger-Bross)