TV stations are still putting most of their dollars into on-prem hardware for master control functions, with their cloud investments aimed at OTT and disaster recovery. Pictured: Imagine recently partnered with Vizrt to integrate its cloud playout software with Vizrt’s live production tools.
NAB Returns To The Big Apple
The NAB New York Show will be back at the Javits Center after a long pandemic hiatus. Following a strong showing at IBC earlier this month, expectations around it are rising.
Making Digital Subchannels New Again
Diginets are proliferating, and new technology is bringing the costs of launching them down while integrating them more easily into existing workflows.
The Best Playout Options Still Vary For Stations
Broadcast playout continues to have a mix of installation types even as the pandemic accelerates change. Broadcasters’ size, reach, audience and operational goals must all be considered to chart the best course.
