Vatican Hires Accenture For Online Rebrand

The Vatican has named Accenture Interactive as its strategic partner to create a new online identity where “one spiritual word is more simply and fluidly reaching believers of diverse cultures, all over the world.” There was no formal pitch, but a single source, multiple-year engagement, according to the agency.

Vatican Turns To Fox For New Media Adviser

Correspondent Greg Burke, 52, will leave Fox News to become the senior communications adviser in the Vatican’s secretariat of state. He defined his job, which he said he had been offered twice before, as being along the lines of the White House senior communications adviser.

Pope And Vatican Going High-Def

VATICAN CITY (AP) — The pope is going HD. The Vatican on Tuesday unveiled a new euro4.5 million ($6 million) high-definition mobile unit to let the Vatican broadcast the pope’s Masses, audiences and trips in high definition. The upgrade, paid for by the Knights of Columbus and Vatican television and offered at a discount by […]