Broadcasters kept their focus largely on a NextGen TV narrative headed into this week’s CES in Las Vegas, where around 100,000 attendees are expected. Sinclair is discussing its own flurry of ATSC 3.0 developments, while the demise of pay TV service Evoca was one setback in the NextGen saga.
Attendance may have been almost halved by the pandemic, but tech vendors felt the more intimate environment allowed them to conduct business on a more productive level. On the show floor, the continued shift of broadcast workflows to the public cloud dominated many discussions, while others focused on NextGen TV’s pressing need to monetize.
Verance Aspect and Dolby partner to enhance next-gen TV by delivering personalized audio capabilities across all distribution paths.
They were conducted using the current ATSC 1.0 standard in conjunction with Fox and NBC in Phoenix, with LG integrating the Verance watermark with its webOS Smart TV operating platform.
