Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.” Aspect uses Verance’s high-performance implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published […]
Verance Corp., an Emmy Award-winning provider of standards-based watermarking, today announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices. While the […]
Cable Sizes Up ATSC 3.0 Challenges
The array of options for over-the-air 3.0 is dizzying. But with roughly 75% of TV households still subscribing to cable, satellite or telco services — and retransmission fees from providing their signals to such pay-TV operators making up a growing portion of broadcasters’ revenue — it’s clear that 3.0 needs to work with cable in order to be a long-term success.
The partnership Of Verance, Capitol Broadcasting, Digital Alert Systems and Triveni Digital says its test validates the ability of Advanced Emergency Information tech to seamlessly deliver enhanced messages to 100% of smart televisions.
Verance Corp. says it has expanded into the Santa Barbara, Calif., Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), the National Association of Broadcasters and Pearl TV. The company says increased adoption of the Verance Aspect watermark “stems from its ability to empower broadcasters with two-way connections, census-like audience measurement and […]
At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.
Exclusives
Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.
The test, which included the Verance Aspect watermark and Dolby AC-4, successfully demonstrated that the dialogue enhancement feature of Dolby AC-4 can be delivered as a standalone audio stream over the internet and paired with video delivered through a live linear broadcast.
The move is designed to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. Initial projects include the identification and development of leading consumer offerings, business modeling, proof of concept and market trial management, retailer education and service lifecycle management and operations.
Verance Aspect and Dolby partner to enhance next-gen TV by delivering personalized audio capabilities across all distribution paths.
