Verance said today that LG Electronics is the first television manufacturer to implement ATSC 3.0 watermark detection on NextGen TVs — expected to enable reception of new interactive experiences via cable, satellite or antenna reception. This spring, dozens of 2022 and 2021 LG NextGen TV models will receive a firmware update for the Verance Aspect […]
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
The NextGen Video Information Systems Alliance coalition brings together providers of advanced broadcast and multichannel TV solutions to accelerate the deployment of ATSC 3.0.
The Telos Alliance, a broadcast audio provider and Verance, a global source of standards-based watermarking solutions, announced the availability of Aspect watermarking in the Linear Acoustic LA-5300 Broadcast Audio Processor. The LA-5300 processor was developed by the Telos Alliance specifically for the ATSC 3.0 broadcast standard. It provides a single solution for loudness control, upmixing, […]
The addition builds on the Aspect audio watermark with new capabilities for dynamic ad insertion and consumer interactivity.
Verance and Extreme Reach today announced plans to jointly bring new, household-level addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s open standard Aspect watermarking technology with ER’s AdBridge asset management platform for TV and video ad creative. The partnership will make Verance insights available to AdBridge clients on both the buy and sell side, providing […]
Exclusives
Verance, a provider of open standard watermarking, today announced it is furthering its commitment to advanced emergency alerting as one of the newest members of the Advanced Warning and Response Network (AWARN) Alliance. The AWARN Alliance is a voluntary, international coalition of media, consumer electronics, B2B technology firms and trade associations that have come together […]
Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.” Aspect uses Verance’s high-performance implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published […]
Verance Corp., an Emmy Award-winning provider of standards-based watermarking, today announced plans to add support for Project OAR (Open Addressable Ready) to its Aspect platform. Project OAR is a multi-industry consortium that was created to establish open standards to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices. While the […]
Cable Sizes Up ATSC 3.0 Challenges
The array of options for over-the-air 3.0 is dizzying. But with roughly 75% of TV households still subscribing to cable, satellite or telco services — and retransmission fees from providing their signals to such pay-TV operators making up a growing portion of broadcasters’ revenue — it’s clear that 3.0 needs to work with cable in order to be a long-term success.
The partnership Of Verance, Capitol Broadcasting, Digital Alert Systems and Triveni Digital says its test validates the ability of Advanced Emergency Information tech to seamlessly deliver enhanced messages to 100% of smart televisions.
Verance Corp. says it has expanded into the Santa Barbara, Calif., Cleveland and Phoenix markets as part of relationships with News-Press & Gazette Broadcasting (NPG), the National Association of Broadcasters and Pearl TV. The company says increased adoption of the Verance Aspect watermark “stems from its ability to empower broadcasters with two-way connections, census-like audience measurement and […]
At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.
Spectrum Co. and Pearl TV are expected to jointly announce ATSC 3.0 launches involving some 150 stations in 30 markets during next week’s gathering in Las Vegas. Their goal is to build a national footprint that will let broadcasters better compete with wireless companies and OTT providers while spurring the development of 3.0-ready TV sets and other consumer devices.
The test, which included the Verance Aspect watermark and Dolby AC-4, successfully demonstrated that the dialogue enhancement feature of Dolby AC-4 can be delivered as a standalone audio stream over the internet and paired with video delivered through a live linear broadcast.
The move is designed to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. Initial projects include the identification and development of leading consumer offerings, business modeling, proof of concept and market trial management, retailer education and service lifecycle management and operations.
Verance Aspect and Dolby partner to enhance next-gen TV by delivering personalized audio capabilities across all distribution paths.
They were conducted using the current ATSC 1.0 standard in conjunction with Fox and NBC in Phoenix, with LG integrating the Verance watermark with its webOS Smart TV operating platform.
This component of ATSC 3.0 will be featured in joint demonstrations of MediaTek’s digital TV platforms Integrated with Verance Aspect at the 2018 Consumer Electronics Show.
The former head of Nielsen’s Gracenote, Eric Anderson, will look to form partnerships with ce companies, chip manufacturers, brands, broadcasters & content providers as more broadcasters adopt Verance Aspect for ATSC 3.0.
Nationwide SmithGeiger research finds next-generation ATSC 3.0 features increase consumer spending on, and accelerate purchase of, smart TVs.
A broadcast test is underway at Fox O&O WOFL Orlando of the Verance Aspect open watermark solution integrated into Triveni Digital’s StreamScope MT-50 analyzer.
The Pearl TV business alliance of eight major broadcast groups; Fox; NBC’s WVIT Hartford, Conn.; Univision; and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions. The 3.0 audio watermark is compatible and in 3.0, it will enable “the foundational data protocol that triggers … interactivity, personalization and even advanced emergency alerting” on ATSC 3.0 receivers, the parties say.
She joins former Media General colleague Deb McDermott and her McDermott Media Group to bring Verance Aspect audience research, part of the new ATSC 3.0 standards, to broadcasters.
Former Media General COO Deb McDermott and her consulting firm have been hired by Verance to bring its interactive TV and audience measurement technology to market.
Television broadcasters around the country today are testing the ATSC 3.0 audio watermark as part of their ATSC 1.0 (A/53) transmission. Not only are the tests aimed at offering them greater insight into who is watching and how internet-connected TV services are used by viewers, but they also offer the chance for participating broadcasters to come out of the chutes running once the next-gen TV standard is finalized and approved by the FCC. Above, NAB’s So Vang at an ATSC 3.0 interactivity demo at the 2016 NAB Show.
Next week at the 2016 NAB Show in Las Vegas, San Diego-based watermarking specialist Verance will demonstrate how television broadcasters can use its open watermarking technology, designed for ATSC 3.0 implementation, with today’s ATSC 1 (A/53) service to open up a world of new possibilities.
