Verizon Media and Vizio today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to Vizio’s Inscape viewership data from more than 18 million opted-in Vizio Smart TVs. Verizon Media will be […]
Two titans of the digital publishing space will soon merge, as BuzzFeed is acquiring HuffPost as part of a larger deal with Verizon Media. The newsrooms of HuffPost and BuzzFeed News will remain separate, though HuffPost’s editor-in-chief (currently an open role) will report to BuzzFeed News editor-in-chief Mark Schoof’s according to an email Schoofs sent to BuzzFeed staff.
Ampersand and Verizon Media have established a new strategic advanced TV relationship to “bring further national scale and unification of addressable TV to advertisers.” Ampersand will serve as the exclusive seller of Verizon Fios’ addressable TV inventory and has also selected Verizon Media’s DSP as their primary buying platform for CTV and OTT inventory. This […]
The coalition of broadcasters and technology companies seeks to advance innovation in broadcast industry.
Banning pornography from Tumblr was not necessarily meant to define Verizon Media’s strategy to turn around a collection of Internet has-beens. But that is how it has played out.
As part of ongoing upgrades and developments to its studio facilities, Verizon Media — the Verizon digital-media division combining AOL and Yahoo — has taken delivery of three state-of-the-art Lawo mc²36 audio production consoles and a Nova37 Hybrid IP/MADI Plug&Play Audio Router for its studio facilities. Renamed Verizon Media Studios (formerly Oath Inc.) early in […]
Microsoft and Verizon Media announced the death, figuratively, of Yahoo search ads Thursday, with an updated search ad partnership across Bing, Yahoo and AOL networks. It makes all search inventory available through the Bing Ads platform.