French automobile manufacturer Renault tested a new vertical video ad format introduced Tuesday by Dailymotion that briefly slides into the media player from the right side and shares the screen with the content. Renault experienced a 97% completion rate with VerticalVue during the beta.
Contrary to an early torrent of naysayers, users aren’t troubled by vertical video, and many actually prefer it to horizontal options. The shift “shows off the way that opinions of tech elites can be rendered moot by mainstream preferences,” and we may be seeing a lot more videos shot vertically soon.
