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Viacom Shifts Into ‘New Lane Of Storytelling’

Digiday | by TVNewsCheck

Viacom is experimenting with new technology at four of its networks, including MTV and Nickelodeon, that involves new show formats incorporating live video from the We. Digiday looks at what’s coming out of the five-person Viacom Labs, a mere two-month old unit slated to triple in size over the coming year along with growing outside tech collaborations with companies like Giphy and FlickerLab.