Viacom Rolls Out Data-Driven Ad Service

Viacom continues to add its data-driven offerings for advertisers, as it rolls out Viacom Vantage, a data-driven advertising service that enables advertisers to reach their custom targets at the program level across the Viacom Media Networks. Viacom Vantage predicts which content will perform the best for its advertisers across MTV, Comedy Central, VH1, Nickelodeon, CMT, Spike, TV Land and Logo.