Live Streaming Grows Closer To Linear TV

Although live-streamed video has made monumental strides over the past decade, it is still not quite on par with the linear-television experience. For sports, in most cases, TV still offers better, more consistent quality with lower latency than live streaming on a mobile device, tablet, computer, or connected TV. However, as hundreds of thousands of cord-cutters transition from cable subscriptions to OTT platforms each fiscal quarter, streaming services are under pressure to achieve true parity with linear television.