TVN FOCUS ON ADVERTISING

Growing Fees Slow Spot Automation Growth

Per-transaction fees and resistance by walled gardens are hampering the development of tools to streamline the complicated world of buying and selling spot TV advertising.

TVN FOCUS ON ADVERTISING

Spot Automation: A Timeline

A user’s guide to automation development at Hudson MX, ProvantageX, Videa and WideOrbit.

Videa Unveils TIP-Based Automated Selling Specs

The open-sourced APIs include specifications for inventory, RFPs (avail requests), proposals (avail responses), orders, makegoods and pre- and post-logs, says Videa, a unit of Cox Media Group.

Videa Offers Forecasting Tool For Local TV Buyers

Ratings forecasts are important, said Videa President Shereta Williams. “When they are inaccurate, increased makegoods and more under-delivered spots can result.” The tool is available to all media agencies, even if they haven’t done business with the company.

Videa Updating Automated Ad Offering With Red Bee

Red Bee Media will provide Videa with textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales.

TVN’S FOCUS ON SALES

Automated Selling Is Coming — With A Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars.

Videa Study: Adaptability Key To Staying Relevent In TV

Executives also cite growing impact of automated buying and selling processes.

Videa Adds Comscore To Local Linear Platform

The new data is designed to provide media buyers and sellers with deep ad campaign and inventory insights.

TVN FOCUS ON ADVERTISING

Automated Spot Sales Picking Up Speed

The automation logjam is breaking up with companies like Hudson MX, Videa, WideOrbit and ProVantageX in play. The business has reached a critical mass, according to some observers. But with so many competitors, there’s the likelihood that there will be a winnowing down of platforms with time. And frictions remain to be ironed out — most notably handling makegoods automatically.

Videa Integrates With Strata For Local Buying

Videa, a “supply-side” programmatic marketplace for local TV advertising owned by Cox Media Group, this morning announced an important “demand-side” integration, plugging into Strata, a software and systems provider enabling ad agencies to plan and buy a variety of media. As part of the integration, the companies said media buyers will be able to to purchase VIdea’s inventory of “full-schedule, local TV advertising” directly via Strata’s agency media-buying workflow software.

PLAYOUT

Videa White Paper Examines Local TV Ad Buy

TVB FORWARD

Videa Debuts Automated TV Ad Platform

The new marketplace provides stations, agencies and brands a simplified way to sell and buy local television station inventory at scale.

Videa Boosts Programmatic Scale Partners

The Cox-backed platform signs new deals with television station groups Raycom and Scripps, DSPs TubeMogul, The Trade Desk and VideoAmp, and media tech company 4C.

SPECIAL REPORT, PART II

Making Programmatic Broadcaster-Friendly

Vendors of programmatic supply-side platforms and technology are sensitive to broadcasters’ concerns about commoditizing valuable ad inventory, cannibalizing spot revenue and integration with sales and traffic software. This is Part II of a special report on TV sales. Part I, on the changing nature of TV selling, ran yesterday. See also an Open Mike on compensating new sales hires.

 

22squared Taps Videa For Programmatic Test

Videa’s programmatic TV advertising solution is powering a campaign for the PGA Tour Superstore opening in Birmingham, Ala.

NAB 2015 Tech: Videa Partners With Videology

Videa | Booth N2530-29 | Website: www.videa.tv Videa, a Cox-backed supply-side platform bringing automation and data-driven decision making to broadcast television, has entered into a multi-year partnership agreement with Videology, a  software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising. Videa made the announcement […]

Videa Pres: Embrace New Sales Channels

Videa President Shereta Williams says that if TV doesn’t embrace programmatic online and other sales channels that are more focused on measurement, targeting, and attribution, it risks losing out to other mediums that do.

 

PLAYOUT

NAB Selects 10 New SPROCKIT Startups

Videa Taps Cox Vets To Drive Adoption

The automated ad firm chooses former Cox Reps execs Mary Barnas and Archie Gianunzio for their advertising sales, planning and buying experience coupled with deep agency and local television relationships.