DoubleVerify on Monday afternoon announced it had uncovered a “highly sophisticated” video ad fraud impression laundering scheme that it believes impacted over 1% of all digital video ads and potentially cost marketers over $5 million per month. The fraud scheme included more than 500 Web sites, and Wayne Gattinella, CEO of DoubleVerify, believes it impacted “virtually every video ad exchange.”
video ad exchanges
April 19, 2024
Editor on Duty: Mark K Miller.
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