Impression Laundering Scheme Uncovered

DoubleVerify on Monday afternoon announced it had uncovered a “highly sophisticated” video ad fraud impression laundering scheme that it believes impacted over 1% of all digital video ads and potentially cost marketers over $5 million per month. The fraud scheme included more than 500 Web sites, and Wayne Gattinella, CEO of DoubleVerify, believes it impacted “virtually every video ad exchange.”