Media companies need to look beyond traditional news formats if they want to build an audience in the digital era. One way for newspapers to capture younger audiences where they live — mobile devices — is to build an online video channel. But that path is not easy. Doug Bennett, CEO of Ballantine Communications: “The challenges in building a new channel from scratch could only be overcome by focusing on relevant content creation and by providing local advertisers with strong opportunities to market to these prospective customers through video.”
Senior Vice President-Sponsorship Development and Group Sales
- New York City, NY
- Full Time
Marketing Director, Marketing Producer, & Digital Content Producer
- Dothan, Alabama
- Gray Television
- Full Time
Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
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