Digital Pairs Video With Political Donations

A new platform is making a play to allow political campaigns and issue groups to raise money from online videos as they’re viewed by potential donors and supporters. Total-Apps has unveiled Video Checkout, a service it’s hoping will allow the merchant payment processor entrée into the campaign market. The service lets a user embed a video on its Facebook page or tweet out a link to its page where the video is hosted. As the video plays, viewers can fill out a donation form, and the donor’s data is then exportable.