Nielsen today is expected to announce plans to begin rolling out a controversial method it says will fix some antiquated parts of its local TV measurement system: a process that would effectively use mathematical modeling to estimate the audience composition and demographics of much of its local TV ratings estimates. The move is part of a broader “sample expansion plan” to boost the number of households and persons represented in all of Nielsen’s ratings estimates.
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Allen Media Group’s acquisitive CEO Byron Allen is looking at Quincy, Meredith and a TV station group from one of the Big Four broadcast networks this year.
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