TV Engages People Half As Long As Digital

Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of “second screen” options. On average, television holds a consumer’s attention only 39% of the time — a rate that pales in comparison to the attention rates that laptops (70%), tablets (76%) and smartphones (77%) command. That’s according to a new report from Nielsen and YuMe, a digital video ad tech firm.

Nielsen: Engage Viewers With Comedies

Nielsen says network comedies are on the rise —  5% higher in viewer engagement versus last year. New comedies are now outperforming new dramas by 7% this year. Nielsen says CBS’s Mike & Molly ranks No. 1 in viewer engagement in all major demographic groups.