Nielsen Tracking Cable Nets’ Viewer Loyalty

USA Network, whose Psych returns Wednesday, ranked first among cable’s entertainment networks in a preliminary study on viewer loyalty.

Rentrak Study Tracks Viewer Loyalty

Results from the company’s first Factfinder report finds that regular viewers of Lost and 24 were more likely than the average viewing households to watch ABC and Fox programming; proving, it says, that despite a multitude of consumer viewing options, there is still viewer loyalty to networks.