The CW was only founded 16 years ago, and throughout that short life, it’s been known as both the youngest broadcaster and the broadcaster with the youngest audience. That’s why when Nexstar COO and president Tom Carter stated during a conference call Monday that the average viewer of the network, which is being acquired by the TV station group giant, is 58 years old, the internet had a hard time swallowing the stat. But as Variety has independently confirmed with measurements from Nielsen, the Nexstar exec was correct.
Broadening its efforts for TV marketers, Samba TV is starting a data management platform (DMP) for its TV data in a partnership with Acxiom’s LiveRamp. Samba TV, which provides first-party, real-time TV viewership data, says the new effort will offer “a single, de-duplicated view of the customer journey across linear television, over-the-top and digital media platforms for high-precision, cross-screen targeting of programmatic media.”
