ABC Wants Instant TV Viewing Feedback

So you sit down for some important programming.You’ve got all the fixings: Comfy chair, tasty snacks and, of course, your second screen device of choice to keep up with online chatter. Now would you add one more thing to the mix by spending the next thirty minutes continuously clicking a range of emoticons to register the ebbs and flows of your viewing emotions? That’s the idea behind Social Soundtracker, an iPhone app from ABC.

Dish To Let Advertisers Buy Time In Real Time

Dish Network Corp., the second-largest U.S. satellite provider, is developing a feature that would let advertisers see what people are watching in real time, setting the stage for last-minute auctions of ad space.