Q&A WITH VINCENT LETANG

Behind The Media’s Recent Spending Surge

This will be the first year to outpace dollars spent in 2007, right before the economy came crashing down, and while it’s partly driven by the strong political and Olympics spending that fuel every even year, it also reflects a stabilized economy. TV is growing, yet not at the expense of digital, which is experiencing a separate boom. Vincent Letang, of Global Market Intelligence at Magna, talks about what’s behind the strong growth in the media economy, where political spending stands, and what traditional media are still gaining.

Q&A WITH VINCENT LETANG & LUKE STILLMAN

Why Programmatic Ad Buying Is So Hot

Over the past year, buzz over programmatic ad buying has soared, but it’s been hard to determine just how popular it is. Now there are some solid numbers behind the buzz. A new forecast from Magna Global predicts programmatic buys worldwide will hit $21 billion this year, up 52 percent from last year. Magna’s Vincent Letang, EVP-director of global forecasting, and Luke Stillman, manager of global forecasting, talk about why programmatic is growing so fast, how it is changing media people’s jobs, and whether the rest of the world is adopting programmatic as fast as the U.S.

Q&A WITH MAGNAGLOBAL'S VINCENT LETANG

Why The Rosier Outlook For Ad Spending

On Tuesday MagnaGlobal upped its outlook for U.S. ad spending this year, raising its forecast from 2% growth to 2.2%, excluding political and Olympic spending. Vincent Letang, EVP and head of global forecasting at MagnaGlobal, talks about the state of the economy, why online advertising is so hot and what ad categories are not.