TV Maverick Vivi Zigler Retires After 40 Years

Shine Hires Former NBC Executive Vivi Zigler

Zigler Out, Hayes In At NBC Digital Media

NBC Entertainment chief Robert Greenblatt has brought in Robert Hayes to run the network’s digital media group. Hayes will be responsible for several initiatives and properties, including NBC.com, social media campaigns, mobile applications, digital marketing and multi-platform programming. Vivi Zigler, who has been in charge of NBC’s digital presence for six years, is leaving the network at the end of June