Less than a year after launching its small news division, Twitter is reenforcing early signs that its endgame is to be a tool, not a competitor, to other news sources. In that spirit, Vivian Schiller, Twitter’s head of news, led a panel at the Online News Association’s annual conference on Thursday aiming to highlight the latest in an ever-evolving set of best practices for newsrooms using the social platform.
Vivian Schiller, the former NPR and NBC executive who will start as Twitter’s first news partnerships leader in January, in a blog post explained why she left NBC for Twitter. In part, her interest in Twitter seems to be much the same as her interest in NBC: she wants to use new technology to help media companies reach a broader audience.
In a bid to reinforce Twitter’s mutually beneficial relationships with the news industry, the social networking giant on Thursday appointed Vivian Schiller to a newly created position, head of news and journalism partnerships. Schiller, the chief digital officer for NBC News, will leave NBC and join Twitter in January. At Twitter, she will oversee partnerships with news organizations like NBC, NPR and the New York Times; she worked for all three organizations earlier in her career.
Vivian Schiller, chief digital officer of NBC News, says the news organization is in the midst of the “reinvention” of its Web site which will launch this spring as a “rich journalism destination,” with enterprise, investigative reporting and a significant increase of “Web native video” news reporting. Watch the video here.
Exclusives
NBC Rolls Out Its Multiplatform News Org
The recent consolidation of NBC News digital properties on NBCNews.com has created a new “multiplatform news organization,” according to the company’s digital chief Vivian Schiller, and that will be on display as NBC News covers the the London 2012 Olympics. View video here.
NBC And Digital: ‘Relentless Experimentation’
NBC News recently tapped former NPR head Vivian Schiller as its new chief digital officer. Schiller, who also has a stint as general manager for NYTimes.com on her resume, is ready to push social media experimentation and rev up innovation in the news organization’s Web and mobile properties.
Former National Public Radio head Vivian Schiller, who left her last job under a political cloud, looks to have found a new position. She’s in talks to work at NBC News, where she’ll oversee digital projects.
NPR President-CEO Vivian Schiller may have hoped her departure would help placate budget cutters and public radio’s critics on Capitol Hill, but instead they stepped up calls to defund the Corporation for Public Broadcasting.
NPR President-CEO Vivian Schiller resigned this morning. The moved followed yesterday’s news that then-NPR fundraiser Ron Schiller (no relation) was videotapped slamming conservatives and questioning whether NPR needs federal funding during a lunch with men posing as members of a Muslim organization (they were working with political activist James O’Keefe on a “sting.”)
