vMVPDs Hope Ad Targeting Leads To Profits

YouTube TV and other so-called skinny bundles lose money because they pay more to carry various TV channels than what they charge customers every month. The hope is that as they pick off more consumers from traditional pay-TV, they will be able to increase ad revenue by coupling scale with advanced ad targeting.

AT&T vMVPD Service Offers Showtime For $8

DirecTV Now says the price for the CBS-owned channel is “the lowest monthly rate” of any of its online rivals. It also says it has added CBS and CW local channels in 75 markets.