Comcast Ups Push Of Ad-Supported VOD

The No. 1 cable company says that it has overcome its biggest obstacle: its inability to provide up-to-date commercials in older episodes of TV series. Since advertisers wouldn’t pay for viewers watching obsolete spots, the networks providing the shows couldn’t profit from VOD users who wanted to catch up with a series. But on Sunday Comcast said that it’s teaming with Nielsen to test a product for its Xfinity platform that it calls On Demand Commercial Ratings (ODCR)

New Tech Lets Comcast Slot Ads Into Reruns

Comcast Corp. is moving to earn money off its popular video-on-demand service by “dynamically” inserting advertisements into TV reruns.