Viewers can be unforgiving when it comes to the quality of their video viewing experience, whether it’s OTA or OTT, though the latter presents more complicated challenges for monitoring vendors. They’re responding with an array of technologies to keep viewers from clicking away. Above: The Weather Channel was an early adopter of OTT and OTT monitoring, pictured here using an Actus OTT quality assurance solution.
Continuous advances in AI, machine learning and natural language processing have boosted automated closed captioning’s value well beyond regulation compliance. Above: The caption edit user interface for Digital Nirvana’s Trance transcription and captioning solution.
AI- and cloud-based captioning systems offer ever-improving accuracy for broadcasters, while the real incentive to adopt them is dramatically lower costs than manual captioning workflows.