Most of ATSC 3.0’s audio delay in the U.S. is attributable to the same factors that have held back the rollout of UHD content: there is still a small base of NextGen TV-capable sets; the distribution chain from networks to stations is not fully ready for new formats; and broadcasters are somewhat hamstrung in experimenting with their 3.0 content because of FCC rules that require them to effectively simulcast their 1.0 programming. But despite that, progress is being made.
TECH ONE-ON-ONE WITH MADELINE NOLAND
TVN Tech One-On-One | Assessing A Pivotal Year For NextGen TV
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
