WAFB Baton Rouge

Raycom chooses the former GM of WDKY Lexington, Ky., to succeed Lee Meredith at its CBS affiliate in Baton Rouge, La.

The longtime local television executive who’s led Raycom’s CBS affiliate for four years started his career as a reporter.

Dramatic video, shot by WAFB Baton Rouge, La., reporter Robbie Reynold, of a man rescuing a woman and her dog from a submerged car was the most engaged post on Facebook in the world this past weekend, according to Rob Hays, WAFB’s news director.

Raycom-owned CBS affiliate WAFB has a commanding lead in total social actions and fans/followers in Baton Rouge, La., according to Shareablee data, dominating both Facebook and Twitter among local media.

Lee Meredith, VP-GM of Raycom’s NBC affiliate WMC Memphis, is leaving his post in the next few weeks to oversee operations at Raycom’s CBS affiliate WAFB and WBXH, an MNT affil in Baton Rouge, La. Meredith will replace Sandy Breland, who left Baton Rouge for WVUE New Orleans. Meredith’s replacement has not yet been named.

WTHR Indianapolis GM John Cardenas thinks so, having seen the news ratings at the NBC affiliate (and the related ad revenue) rise along with the usage of its digital offerings. WorldNow, WTHR’s digital technology provider, thinks so, too. It’s been preaching that a real commitment to digital will pay off at noon, 6 and 11, but not all its clients are entirely convinced.

Beginning Sept. 12, the Raycom CBS affiliate will add more local news each morning with the launch of 9News This Morning: Early Edition at 4:30 each weekday.