The purchase grants the retailer access to data as well as more space to sell ads as it eyes growth beyond selling goods.
Walmart said on Friday it is not advertising on social media platform X, one of the latest brands to say it has dropped the Elon Musk-owned site. “We aren’t advertising on X as we’ve found other platforms to better reach our customers,” a Walmart spokesperson said.
Walmart and NBCUniversal today introduced a new commerce partnership that lets Bravo fans “shop the moment” on Peacock for the first time. Fans can shop directly from the retailer while […]
NBCUniversal, Roku, TikTok and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer’s partner program. Walmart Connect Partner Lab partnered with NBCUniversal to test a closed-loop media-powered ads for retail in live sports streaming. This will mark the first time that NBCUniversal’s live sports streaming inventory becomes available through a retail media network.
Walmart+, the retail giant’s paid subscription membership service, is now offering access to Paramount’s Pluto TV. Interestingly, select Pluto TV programming will be available ad-free. Starting this week, Walmart+ subscribers can use the member portal to create a free Pluto account, which will allow them to watch a lineup of curated content. According to Walmart+, members can watch up to six TV shows (one season each) ad-free.
Starting in September, subscribers to Walmart+ will be have access to the Paramount+ Essential Plan, which includes ads and offers original dramas such as 1883 and Star Trek: Strange New Worlds, along with the preschool franchise PAW Patrol, recent blockbuster films such as Sonic the Hedgehog 2, and live sports.
The retail giant is exploring bundling a streaming service into its Walmart+ membership program.
It all comes down to having power over what Americans watch and how.
Walmart has selected Publicis Groupe as its media AOR to lead media planning and buying for Walmart U.S., the company has confirmed. It began a review early in the year for what COMvergence estimates is a $420 million account.
A key sales destination for the biggest connected TV device makers, the big box chain is now the competition with its cheap Onn-branded streamers. Google now has one more really effective way to proliferate Android TV.
Consumers looking to cut the cord for under 20 bucks will have yet another cheap hardware option, according to recently unearthed FCC documents. Walmart is readying an HD-only streaming stick that will be sold under its Onn brand and powered by Android TV, the documents reveal. The “2K” resolution indicated by the filing suggests the device will be inexpensive, given that 4K connected TV devices typically sell for $25 or more.
A U.S. plan to force the sale of TikTok’s American operations to a group including Oracle and Walmart has been put on hold indefinitely, people familiar with the situation say, as President Biden undertakes a broad review of his predecessor’s efforts to address potential security risks from Chinese tech companies.
Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return.
The saga of TikTok had everything: Ominous threats of surveillance. A forced fire sale. Threats of retaliation. Head-spinning deal terms that morphed by the hour. Dark horse bidders and a looming deadline. Now, as the dust settles on the weeks of drama over the social media app, investors and others are asking what it was all for. The answer? A cloud computing contract for the Silicon Valley business software company OracleT, a merchandising deal for Walmart and a claim of victory for President Trump.
Trump said the proposed deal between Oracle and Walmart will result in a new company likely to be based in Texas. “I have given the deal my blessing,” he said. “If they get it done, that’s great. If they don’t, that’s OK too.”
Walmart says it’s teaming up with Microsoft in a bid for TikTok. The retail giant confirmed to CNBC that it’s interested in buying the popular short-form video application. Walmart shares are up nearly 5% on the news.
Walmart+, set to launch later this month, will cost $98 a year and include same-day delivery of groceries, fuel discounts and other perks. Walmart also has plans to add video entertainment components to the program, though the details of this remain unclear. Walmart has also considered partnering with big media companies on video content perks.
Vudu, the digital movie and TV rental unit of Walmart, is being acquired by NBCUniversal’s Fandango division. The news was confirmed in a blog post on Vudu’s website. Comcast and NBCU had been reported to be in talks earlier this year to acquire Vudu, a deal that gives the company another streaming outlet as it integrates Xumo and also rolls out Peacock, which just went live for Comcast subscribers.
Walmart Media Group is testing an ad platform and self-service tools with a group of CPG companies, with possible rollout during 1Q 2020.
Walmart is considering selling its 15-year old Vudu on-demand video service, say people familiar with the situation, a sign of how the digital video business has evolved from on-demand rentals and purchases to streaming.
Walmart and Target are taking bold steps into the advertising world, with aggressive pitches to both advertisers and agencies.
Walmart Inc. said Thursday Polymorph’s technology will make advertising with the discounter easier for thousands of brands while delivering more relevant digital ads to consumers faster.
Kantar Media says national spending from the 10 biggest-spending brands is down 2% so far this year, from about $1 billion to $986 million. In TV, Walmart is spending 22% less than it did last year, Target 15% less and Kohl’s 10% less.
Over the past week, Walmart announced plans to partner with MGM Studios on original shows for Walmart’s video-on-demand service, Vudu, while AT&T’s WarnerMedia said it would create its own streaming service centered on HBO and Turner properties. Disney, meanwhile, is buying Fox’s entertainment businesses to beef up its planned streaming service , set to debut next year.
Walmart is considering launching a subscription streaming video service to compete with Netflix and Amazon Prime Video, people familiar with the situation say. Such a move could be enormously costly for the retailer but would demonstrate its determination to compete on multiple fronts with Amazon in particular.
The nation’s largest retailer Wednesday removed from its website a controversial t-shirt that threatens journalists, shortly after RTDNA and its Voice of the First Amendment Task Force sent a letter to the […]
Walmart is expanding Vudu, its on-demand mostly-centric movie video service, to now include a free advertising-supported movie digital service — Vudu Movies on Us. Customers can access this new Vudu service from any of their Internet devices and can watch titles like Mad Max, True Grit, Abduction and School of Rock.
The two account for a third of the $535 million in retail spending in November, with Walmart leading at $101 million. Big this year: Social media, especially Instagram. Not so big: Black Friday promotions.
Add Walmart to the list of companies that are trying to sell you a Chromecast-like HDMI streaming stick: The retail giant’s Vudu streaming service is getting ready to unveil an HDMI stick dubbed Vudu Spark that is meant to — surprise — give users access to Vudu. The stick popped up in the FCC database this week, which tends to be a good sign that a release is imminent.
In an effort to recapture lost sales, Walmart says, it will launch a new ad campaign next month, reclaiming its role as the store with the lowest prices and broadest assortment. And it has stepped up its small-store expansion plans — testing three different formats — and is poised to roll out hundreds of them very quickly.