BIA/KELSEY'S LEADING IN LOCAL

Hyperlocal Video, Big Data Are Day 2 Focus

Day two of BIA/Kelsey’s Leading In Local Conference In San Francisco featured a number of disparate discussions. Among the standouts: a new hyperlocal model fueled by video content, a pair of forthcoming user-generated content-oriented apps from Wanderful Media and the looming influence of big data on local markets.